About Us

Whats our Story?

15-years cooking artfully.

"Mexican gastronomy is an art", it is the perfect combination of textures, rich flavors, colorfully ingredients and culinary methods. Vicente Del Rio, born and raised in Mexico City, has been working with passion for more than 15 years to deliver this message through his restaurants, adding to these traditional recipes the freshness of the CaliMex culture.

This is how FRIDA was born, with the influence of authentic Mexican food to offer the best of this traditional cuisine with a modern, fresh, and delicious touch! FRIDA, is the ambassador of Mexican cuisine in southern California, earning every year countless recognitions based in its delicious food and its warm hospitality. FRIDA has three locations: its flagship Beverly Hills location, the Westwood location and it is all new Del Amo location.

What our Customers Say…

"Higher-end" Mex dishes are served with "style" at this "gourmet" mini-chain with a "contemporary" touch
"One of the 10 best Mexican Restaurants in Los Angeles"

“Higher end Mexican with real taste”, "Nice, authentic, worth the visit", "Excellent Mole", "I'm sure if you like Mexican food, you will enjoy it"
“The tacos are to die for, I love the Rib Eye Tacos with the pickled onions on top!” , “Great flavors in the two salsa green and red, served with multi-color chips.”

Our Team

The Friendliest People


General Manager

Salvador has been working in FRIDA RESTAURANTS for more than 6 years with experience in customer service and team management. Salvador is our new asset at Westwood location.



William is the newest addition to our Westwood location, his main goal is to solve any operational difficulties and make sure customers have a smooth experience.



Since Frida Westwood opening in 2009, Luis Herrera has been the Chef of the restaurant, Luis has being recognized as one of best chefs of Mexican seafood in the area.